Quoting the right price can be a tedious job in hand especially when you don’t want to lose the client. With the market saturated with thousands of writers, it is but obvious that you need to be quite reasonable to get the projects you wish to work on.
What did I do when I got started in this industry?
Before we delve into nitty-gritties of how you can tackle the pricing for your clients, let me walk you through what I did when I started years back. This step-by-step guide will give you a peep into how you can build your path as a newbie.
I started writing at 50- 60ppw during my initial freelancing days. Yes, I am not kidding. This is the price that I was offered when worked on a research-intensive and extremely time-consuming literature project during my college days.
Why would I do that? Well, at that time, I was looking to build a strong portfolio and getting published links for the work done. All I was looking for was building my credibility as a writer. Remember, money follows when you work with passion and dedication.
Well, I am not saying that I deserved that price when I took low paying projects. Nor do you. It is totally your choice as to what you decide for yourself. But what I am trying to tell you is that the benchmark I set for myself was 50ppw. So, I wouldn’t take up projects which offered me less than that even as a newbie. I was simply looking for opportunities to hone my skills and building my credibility in the market.
Takeaway : I worked extensively on various niches as my sole aim was to establish myself as a freelance writer. I didn’t really pay much attention to the money I was making in the process.
I know what I am saying might not be making sense to you. But, trust me, you need a solid portfolio if you just started in this industry.
Why I did such low paying projects even as a newbie writer?
Let me help you explain this with a simple example. What do you prefer to buy- Street or Dominoes Pizza? Well, I am sure most of you would go with a Dominoes pizza even when the Street Pizza could taste better. The reason is simple. We rely more on things that have a standing in the market even though they come at a price.
Similarly, I understood one thing when I kickstarted my career in freelance writing years back. My writing pieces might be worth million of dollars but I won’t be paid equivalently till I establish myself as a credible and trustable writer.
When I changed my mindset from earning well to working hard and providing value to the clients, the game changed. I started getting more clients than ever and most of them were referrals. I started exploring myself in writing and gained confidence while working with some industry experts.
My focus was on learning more than earning more. Believe me, that is what helped me when I started my writing journey. I was reading and writing more to understand the nuances of this industry. I could sustain because passion drove me to do my best every single day.
I know many of you won’t agree with this approach and it is completely fine. I am just sharing my part of the learnings with you 😊
What is the right approach which you can follow?
Beggars cannot be choosers. Yes, you heard it right. If you just aspire to become successful in this field, just start somewhere.
I am not saying that you write at peanuts but set a benchmark and don’t work below that. For me, that benchmark was 50ppw. I won’t take any work below that price. You can do the same.
But do remember that, it will take a lot of patience to reach where you wish to be. You might be finest of the writers even as a newbie. I am nowhere denying that. But, deciding a price is not always a black and white picture; it can be like different shades of a rainbow.
How about doing a project for free just to get a by-line and thousands of views by working on it? What if you get such an opportunity as a newbie? I would grab it as it seems to be a tempting offer for me.
Imagine, you telling a client that you worked on a renowned website where you got crazy engagements and tons of comments? Would you mind writing for free in such a case? Well, if I were at your place, I wouldn’t have lost this opportunity.
I always say that you shouldn’t sell your creativity at a less price. Yes, that is true. But I would want to add that you need to wait for that time to make it happen.
Takeaway : Focus on delivering quality work and strive to fulfill your commitment in the initial phase. I followed this path and it did wonders for me at a later stage of my life.
Let me know what you think in the comments section below. Do you agree with this approach?